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Communications has increasingly become digital. So has my work.

Below are some recent projects I've created for a variety of digital platforms.

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MICA e-newsletter | exposure.co  | Video Projects  | MICA Virtual Tour

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MICA e-newsletter

During the past year, MICA launched a new communications channel — simply known as the MICA e-newsletter — to highlight the impressive work done by the college's community. This new communications vehicle has become an important part of the college's external communications strategy.

 

I lead all aspects of content development for the e-newsletter. My work includes curating stories from major news outlets, researching the work of faculty and alumni, determining a central message for each issue, writing all content with an eye for localizing major news and trends to the newsletter, and working closely with the Creative Director on the layout and design.

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March 2023: The Tell-Tale Arts

The MICA community as visual storytellers.

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August 2022: Command Performance

MICA in entertainment.

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December 2022: World Wide Wonders

MICA's global engagement.

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July 2022: Now Showing — Everywhere

The MICA community shows it work on a global stage.

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November 2022: Showcase

MICA's creative pacesetters.

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June 2022: Celebrating the Business of Creativity

MICA and entrepreneurship.

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MICA on exposure.co

Last year, the Office of Strategic Communications began to use the exposure.co platform, which has allowed us to weave highly visual stories that incorporate text, photography, video and embedded social media. Following are a handful of items I created with this tool to highlight the student experience at MICA as well as the success of our alumni.

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Video Projects

I've worked on video marketing in a variety of ways while at MICA, from leading projects from start to finish to managing conceptual direction and writing scripts. Below you'll find a few recent examples of my work in this area.

MICA Transfer Q&A
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MICA Transfer Q&A

Several students answer common questions about the transfer process and their experience at MICA. I worked with admission staff to define project objectives, key messages and tone, and wrote the series of Q&A questions. I also worked with production staff to identify location, prepare students for the taping experience, ensure key messages were captured and refine the final deliverable.
My Transfer Experience: Drake
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My Transfer Experience: Drake

A student discusses his experience transferring to MICA. I worked closely with admission staff to define project objectives, key messages and tone, before writing a series of questions for the interview.
MICA Dining Tour Meyerhoff House Dining Room
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MICA Dining Tour Meyerhoff House Dining Room

One in a series of dining and residential facility tours. I wrote scripts and worked with production team on final deliverable.
2023 Holiday Video
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2023 Holiday Video

The 2023 New Year/Holiday Message from focuses on the inspirational work of the MICA community. Framed by questions about wishes for the new year, the video highlights the many ways in which artists and designers work along with the reasons they are driven to create. I defined the video's key message and wrote the script, and worked with the Creative Director to curate images and the production firm on the final deliverable.
2022 Holiday Video
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2022 Holiday Video

MICA's 2022 Holiday Message, which celebrates the creative journey — which is often filled with disappointment even as ideas and processes are refined and ultimately strengthened. The video connects that progression to the experiences of so many during the second year of the COVID-19 pandemic, with wishes for a stronger, transformed new year. I defined the video's key message, wrote the script and worked with the Vice President of Strategic Communications on overall direction of the video.
2021 Holiday Video
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2021 Holiday Video

The 2021 Holiday Message from MICA. The video acted as a "thank you" to students, faculty and staff — as well as others outside of the arts community — for their difficult work during the COVID-19 pandemic. I defined the video's key message, wrote the script and worked with the Vice President of Strategic Communications on direction of visuals.
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MICA Virtual Tour

I recently worked with the Office of Admission to update the MICA Virtual Tour. I wrote the script and all descriptive text used during the tour, ensuring consistency of tone and that key messages were included throughout. In addition, I was the liaison with the production team during the filming process, where I worked with student and staff talent to tweak the script based on their personal experiences in each subject area.

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