Communications has increasingly become digital. So has my work.
Below are some recent projects I've created for a variety of digital platforms.
MICA e-newsletter | exposure.co | Video Projects | MICA Virtual Tour
MICA e-newsletter
During the past year, MICA launched a new communications channel — simply known as the MICA e-newsletter — to highlight the impressive work done by the college's community. This new communications vehicle has become an important part of the college's external communications strategy.
I lead all aspects of content development for the e-newsletter. My work includes curating stories from major news outlets, researching the work of faculty and alumni, determining a central message for each issue, writing all content with an eye for localizing major news and trends to the newsletter, and working closely with the Creative Director on the layout and design.
March 2023: The Tell-Tale Arts
August 2022: Command Performance
December 2022: World Wide Wonders
July 2022: Now Showing — Everywhere
November 2022: Showcase
June 2022: Celebrating the Business of Creativity
MICA on exposure.co
Last year, the Office of Strategic Communications began to use the exposure.co platform, which has allowed us to weave highly visual stories that incorporate text, photography, video and embedded social media. Following are a handful of items I created with this tool to highlight the student experience at MICA as well as the success of our alumni.
A Look Back at 2021-2022
Covering campus life during the 2021-22 academic year, this story was part of a summer melt campaign. It incorporates images of activities from throughout the year, video of annual events and social media posts from a variety of departments — giving incoming freshmen and transfer students peek into the campus experience at MICA.
Creative Careers
This look at the work of Morel Doucet ’13 was created to add to a July 2022 MICA e-newsletter story highlighting his work with Meta Open Arts. Including a robust photo gallery and videos of the artist, the story was also used by the Office of Admission during their yield cycle.
Follow the Leaders
I quickly put this story together when Robert McCurdy ’74 was announced as the painter of President Barack Obama's official White House portrait. Also featuring two other MICA alumni behind official portraits of First Lady Michelle Obama and the late congressman congressman Elijah E. Cummings, the exposure.co platform allowed me to easily embed social media posts and video into the story.
Video Projects
I've worked on video marketing in a variety of ways while at MICA, from leading projects from start to finish to managing conceptual direction and writing scripts. Below you'll find a few recent examples of my work in this area.
MICA Virtual Tour
I recently worked with the Office of Admission to update the MICA Virtual Tour. I wrote the script and all descriptive text used during the tour, ensuring consistency of tone and that key messages were included throughout. In addition, I was the liaison with the production team during the filming process, where I worked with student and staff talent to tweak the script based on their personal experiences in each subject area.
